Sigh… Self Promotion Though?

BookI need to put all my chips on the table. I feel very weird about self promotion. It takes a certain type of person to be able to promote themselves without fear. We all have seen people who promote themselves, or their work, or some sort of fundraising. It makes me think way too much about how that person must really have the drive to put themselves out there. Yes, this is a consumer based society but perhaps I’m too cynical and believe that many people don’t care about what other people are selling.

Granted, this is my view of the world. I think it is awesome that someone can do a kick starter and ask for money on a project. I would be so afraid to do that! There is an underlying thought in my head that tells me that many people are not willing to help you unless you are already established. I know I try my best to give money to people in support of their dreams but sometimes that is hard to.

But there lies the problem with me, I think too much about it. If I post a link on Facebook, Google +, and/or Twitter a hundred times I would automatically think that I have flooded my environment. I personally believe people can be very annoyed with constant reminders about buying something. Of course we live in a world where everyone is trying to sell us something and this isn’t a bad thing because people need to hustle and survive. But can you imagine me selling books from the trunk of my car?

Actually, I can imagine that. The one problem with self publishing is that I become my own distributor. While I have full control of my product, it can be a little nerve-wracking and that is why confidence is definitely the key. I smile when I think about the song “Get Down” by Nas where he talks about southern hip hop artists sold music out the trunk of they car, that shit amaze me.¬†To me, it’s all about the confidence that I don’t always have. I have to think about what approach might be better for me. Do I blast everyone on social media or do I enable Facebook ads to get a wider reach?

Word of mouth is a powerful thing and I think that I’ve been relying on that too much as well. Think about the fact that my family, for the most part, is just finding out that I wrote a book. For some reason, I try to keep things like this close to the chest because bragging is not something that I do.

Maybe that is it. It’s completely possible that I may view self promotion as bragging. One of the biggest problem I have with performance reviews at work is having to do a self assessment. According my supervisors in the past and present is that I never give myself enough credit. This form is sorta designed for me to brag about accomplishments which is clearly hard for me to do. While, I have gotten better at the form it’s still a work in progress. I just need to have the same confidence when it come to self promotion.

I need to not care and just try to fit in… “oh by the way, I have a book coming out in the fall” in just about every conversation I have outside of work. Although, there is still a part of me that should be just satisfied that I wrote a book and if people read it that’s great if they don’t, well that’s fine too. I dunno. I think you call all expect a little bit of everything from me.


Anthony Otero is writer/blogger from New York City with a BA in English from Syracuse University. His first novel, Hanging Upside Down, is slated for release on October 1st. (See what I did there?)

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