It seems like one of the golden rules in any business is that you need money to make money. Sure, talent helps if you want people to believe in your product but without capital to invest, selling anything becomes an uphill battle.
Of course there are ways around things and that’s usually what Public Relations is all about. I did a brief internship in a Public Relations firm in Syracuse when I thought that was what I wanted to do. I learned about press releases and how to represent clients without blatantly advertising for them. To be honest, I liked it but I was not mature enough to be committed to the work. However, one thing that stands firm is that no publicity is bad publicity so anything I do in the public eye is book marketing.
At the end of the day it’s all about getting my name out there. Sure I can tweet and instagram the hell out of my book, Hanging Upside Down. I can post on Facebook, Google+, and LinkedIn all day. I know 90% of those people and they know me. The real challenge is to step beyond that circle into a larger sphere. I knew that from the jump.
Let’s be real, if 90% of the people I knew and follow me on all those social websites actually bought and read the book I would be golden. You would probably see me on Huffington Post Live talking about Self Publishing or better yet, I may be on my way to an actual book deal. But truth is, books are hard to market whether you know your audience or not. People will only buy if they see other people buy. Thus I need to market the shit out of my book. lol
That is why I make sure whatever appearances I make that I have my sharpie and an extra book if possible. I think about the last two appearances I made:
I was on NPR last week for LatinoUSA (click picture for link) where I talked about how I identify myself as Afro Latino. It was a great time for me because this is a show that is narrated by the great Maria Hinojosa. While I was not interviewed by her, I did meet her in person. I made sure that I did give Daisy (my interviewer) a copy of my book with the hopes that she will read it and spread the word on how good it is. The best result for me was my book being said on air to potentially 1000 people. You cannot buy that type of marketing.
I also moderated this lovely panel last week. Here are four great young women who are doing amazing things in their fields. I know them all from Syracuse so we have a bond that allows us to have an honest conversation about how they are successful. Now, again, this panel was not about me. I never said one thing about my book or how people should buy. However, there was someone in attendance who had a copy of my book that wanted it signed (I had my orange sharpie that I always carry) and another person who wanted to know if had any extra copies.
These are great ways for me to stay true to my marketing scheme without breaking my bank and to be honest, I haven’t spend the money that I really want to on marketing…yet.
So it makes me laugh when someone tells me that my marketing game is strong because I’m not sure it is. If I can get out of the little cluster of friends and acquaintances I think I have a real shot at my goal of 500 sold this year. We will see.